Friday, March 11, 2011

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Here are some tips to avoid a computer disaster. We know that you don't have time to do these things and we can help make sure that the items below are completed as well as any other issue that goes wrong with your computer for $19.95/month. This will allow you to use your time to do something more important or less frustrating :-)

 

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1.        Keep your security software updated 

One of the easiest ways to ensure a computer stays protected is by making sure that the security software installed on the customer’s is constantly updated at least daily in order to ensure that the system is protected from viruses, hackers, and malware.  Almost all security software available today will check for updates automatically every day, but it’s always good to make sure that a customer checks their software manually just to make sure that the software is working properly. 

 

2.       Set up weekly automated virus scans 

Another easy way to ensure a system stays clean is by setting up a weekly automated virus scan to occur at a certain time every night when the customer is not using their computer.  This will make sure that the computer is clean, and does not require any user intervention unless a virus is found. 

 

3.       Practice Safe Surfing 

This is a big one: You want to make sure your customer’s are smart when it comes to surfing online.  Explain to your customer the concept behind social engineering, and how malicious users can often trick a customer into downloading a file or running a program on their computer that ends up infecting their computer.  It’s a general rule to stay away from pop-ups or advertisements that come up telling the customer that their computer is infected and that they need to install a particular program or Windows update to ensure that their system does not get infected.    Also, if you can, give them examples of pop-ups that they may see asking them to install a malicious program.  Here is a list of things to look out for when it comes to determining whether a pop-up is rogue or legitimate:

 

1.       Text in the pop-up that shows up is often misspelled or has incorrect grammar.

2.       The pop-up window will come up in a browser window or instant message.

3.       Often, the web browser being used will minimize itself, leaving a message on the screen telling the customer their computer needs to be scanned.

4.       The pop-up will come up saying things such as “WARNING:” “DANGER!!!” “CAUTION!” or other similar words in all capital letters. 

5.       A window will appear with a unrecognized scanner that shows the computer infected with a number greater than 10 but less than 200 viruses that completes its scan in about 30 seconds or less.

6.       The customer will often be pushed into downloading an update over and over, even when they try to close the window.

7.       The pop-up comes up after the customer visits a non-trusted site or clicks on a suspicious link.

 

Last, you should make sure to tell them to check the validity of a site BEFORE viewing it.  Sites such as torrent download search engines, pornography pages, freeware download sites and others are places to stay away from.  Also, tell them to listen to their instincts – if they feel uncomfortable viewing a particular website because they don’t recognize it or have never used it, chances are they’re probably right. 

 

4.       Install Windows Updates 

Show your customer how they can manually check for Windows updates, and what to do if an update is ready to be installed.  Generally, it’s best for a customer to just keep automatic updates active, and for them to set the updates to install at a time when the computer is KNOWN to be on daily but is not being used to make sure that the customer’s computer does not fall behind on any security patches or fixes.

To get to Windows Update manually in Windows 7, follow these instructions:

 

Start by clicking on the Start button, then go to All Programs, then click on Windows Update.

 

 

Next, click on “Check for Updates” on the left hand side of the screen.

 

 

Windows will begin to check for updates and inform the customer of any updates it finds.  If Windows reports that there are no important updates to install, then it is OK for the customer to close out the updates window.  However, if Windows does find updates to install, have them click on “X important update(s) is/are available” (with X being the number of updates available.)

 

 

Next, have the customer click the checkmark box at the very top to select all the updates, then click on OK at the bottom of the window.

 

 

The customer will be brought back to the main Windows Update screen.  Have them click “Install Updates” to begin the installation process.

 

 

Windows will begin downloading and installing the requested updates. 

 

 

After the updates have been successfully installed, the customer may be required to reboot their computer.  If this is the case, have them close any windows they are working in, and then click OK.

 

5.       Install Software Updates 

Occasionally there will be other updates that a customer will be required to download, such as updates for Adobe Flash Player or Mozilla Firefox.  Explain to the customer how these updates show up on their computer, and how they can recognize whether or not they are legitimate updates to install.  If possible, show your customer examples of what these updates may look like through screenshots.  Normally these updates only require a few clicks and they’re finished, so make sure your customer feels comfortable enough to update their software on their own when the time comes.

 

6.       Avoid Suspicious Attachments 

It’s always advisable for a customer to avoid suspicious attachments that are sent to them through their email.  Before a customer opens up an attachment, make sure that they know to verify who the sender was, whether or not they were expecting the attachment, and that the attachment and email do not match up with any email viruses going around at the time.  If the customer is suspicious of an attachment, then the customer should either email or call the person who sent the attachment before opening it to ensure its authenticity.  If the customer receives an email that has a known virus in it, they must make sure to immediately delete the email from their system, then make sure to purge any emails in their deleted items folder to ensure that the virus does not infect their system. 

 

7.       Clean Out Temporary Files

One of the best ways to ensure a computer is both secure and running well is by cleaning out temporary files on the system.  Explain to your customer how cleaning out their temporary files can both help them maintain a well-performing system while ensuring that their system is secure as well by eliminating files that could have exploits which trigger time-sensitive viruses to show up on their computer.  Preferably, the best time for a customer to clean out their system is right before they run a virus scan, which will actually decrease the time it takes for that particular scan to complete since the system will not have to scan the temporary files that were just eliminated from the customer’s hard drive. 

 

To walk a customer through how they can perform a disk cleanup, follow these steps:

 

Click on Start, then go to All Programs, then go to Accessories, then go to System Tools, then click on Disk Cleanup.

 

 

On most systems, you will have a pop-up come up asking you which drive you would like to clean up.  In almost all cases, this drive is the C: Drive. 

 

 

On other occasions, you will be asked whether you would like to run the cleanup utility just for the one user account you're logged into now, or all of the user accounts on that computer.

 

 

 

Choose "All Users On This Computer".  If you are doing this in a system running Windows Vista/7, you will be asked for permission to continue.  Make sure that you have administrative privileges so you may click "Continue."

 

 

 

After this step, the Disk Cleanup utility will begin to calculate how much disk space it can clean up, and then a window will come up asking you what you would like to get rid of.  Check everything in the list, then click OK.

 

 

You will be asked to confirm your choices. Click on "Delete Files" to start the cleanup process.

 

 

The Disk Cleanup utility will perform its tasks, and then close.

 

 

Thursday, March 10, 2011

5 Ways to Make Your Customers Feel Warm and Fuzzy

This article is a reprint of Wise Bread's contribution to OPEN Forum from American Express -- where small business owners can get advice from experts and share tips with each other.

Photo: dnberty

Customers are your business's lifeblood. Without them, you don't have a business at all. But woo them carefully with devotion, and your business sales can skyrocket.

You heard me right: If you want to build higher rates of retention, boost customer loyalty, and increase referrals and sales, all you need to do is charm the people who buy from you with a little low-cost, personal attention. Who doesn't love being romanced?

Want to know how to create those warm, fuzzy feelings? Use these five easy tips and make your customers love you so they keep coming back for more:

Tell the World They're Special

What do you do when you love someone? You want to tell the world how special that person is to you.

So tell the world about your customers and how special they are to you by giving them some spotlight attention. Display glowing testimonials proudly on your website. Write a blog post and mention kind words a client told you. Write a case study or success story. Talk about how much your customer's life has changed since discovering your business.

By putting your customers in the spotlight and telling the world about them, you create a win-win. You help their business get some free exposure to new clients, and you show your prospective customers that your business creates positive results.

Take this tip one step further: Write a blog post about a recent project or sale. Talk about how much you enjoyed getting to know your customer and mention what you liked — friendly attitude, pleasant manners, or even a great smile. This definitely creates warm fuzzies for anyone!

Thank Them – And Mean It

Here's an easy way to bring a smile to anyone's face: Thank them for being customers in a way that shows you really appreciate having them.

It takes mere seconds to send a customer a personal thank you note for having trusted your business to provide them with what they want. Send a quick email a week or two after the purchase, or even better, mail them an old-fashioned handwritten note. People love getting these — really.

Double-whammy your thank you note by giving a little gift. Tuck a coupon into the envelope or offer your customers a 5% discount on their next purchase. Just a small gift to say thanks can go a long way towards showing customers you're glad to have them.

Remember Them So They Remember You

Out of sight, out of mind, as the saying goes — which means that dropping contact with your customers can result in them forgetting your business exists. Or worse, showing that you don't care.

That's why staying in touch with customers over the months or even years can help retain their patronage for a long time to come. They never forget you — and they might even think fondly of you. 

Don't just stay in touch; get personal about it. Take note of details that your customers share with you either while making a purchase or in conversation. Note their birth dates. Mark down the name of their pets. Jot down that your client had a big golf tournament coming up.

Then use that information to show you were paying attention to your customers. Mention Rover in an email. Mail a happy birthday card. Ask how the tournament turned out on your next call. Your clients will love you for it.

Treat Them with Responsive Respect

There's nothing worse than being put on hold and hearing a tinny recording say, "Your call is important to us." (It's even worse if you have to wait 20 minutes for a live person to actually back that up.)

So when customers get in touch with you — no matter who they are, no matter why they're contacting you — respect them, and respond to them.

This is so easy to do, and responding to people in a personal way is actually so rare in the world of business that it pleasantly surprises people when it happens. Doing so can build huge loyalty and fond thoughts in the minds of your customers so they remember you for a long, long time.

So ditch the canned responses. Answer people who get in touch via social media platforms. Reply to emails, and do so personally if you can. The phone rings? Pick it up — don't let the call fall into some robotic system. It may take extra time from your day, but it's worth every minute — and it comes back to you in ways that'll make YOU love your customers!

Also, be personable when you talk with customers and prospects. Show them you're a genuinely great individual who is interested in them by being approachable, friendly, and pleasant. Your customers will get the chance to know you, like you and appreciate you and your business even more for who you are.

Check In On Them, Just Because

"Hey Heather, I was thinking about you today and just wanted to drop you a note to say hi — no particular reason. Hope things are well!"

There you go, how easy was that? Sending your customers an out-of-the-blue email like that can be a great way to show them you value them as people, that you care about them and that you like them for who they are — enough to send them that quick thought. Warm fuzzy feelings? You bet!

Business-wise, an unexpected "How are you?" email opens up the lines of communication. You might find your customer replying, "I've been meaning to get in touch — glad you wrote!" and secure a new sale. You might just end up having a great conversation (which gives you extra notes about your client you can jot down and use in future communications).

Customers will enjoy the no-obligation, no-pitch contact, too. A "just saying hi" makes everyone feel better. That'll make it a lot easier for customers to remember you when it's time for the next purchase.

It all comes down to a very simple sentiment: People like to buy from people, not from faceless businesses who don't care. So show that you do, and woo your customers carefully for a devoted relationship they'll adore!

Ask about our free PC Check! Business Remedy is the leading Houston IT Support & Houston Managed Services provider here to help via the web (http://BusinessRemedy.net), email (info@BusinessRemedy.net), or phone -- Toll-Free (1-855-765-4444). We are standing by to help you with all of you Technology requirements.

Why QR Codes Will Go Mainstream

This post reflects the opinions of the author and not necessarily those of Mashable as a publication.

qr code imageHamilton Chan is CEO and Founder of Paperlinks. With the free Paperlinks iPhone app, featured previously by Apple as the #1 New & Noteworthy app, consumers can scan and view QR code content with a native app experience. Paperlinks also provides a powerful Content Management System for managing campaigns.

Observing QR code adoption by mainstream America is sometimes like watching Charlie Brown set up to kick a football: The moment always seems so promising, but in the end, the effort comes up empty.

Jimmy Fallon’s recent QR code moment and New York City’s QR-linked building permits are two more notches on the belt of early adopters. But were these just blips or an indicator of things to come? Will QR codes ever become part of everyday life or be relegated to “only-in-Japan” status?

I believe the answer is yes, QR codes are coming to an advertisement or object near you, and sooner than you may think. Here are the reasons why, along with suggestions on how advertisers can catalyze this movement by making QR code campaigns as useful and rewarding as possible.

Why QR Codes Make Sense

As I had mentioned in a previous article, hyperlinks are now making their natural migration from desktop monitors to objects in the real world. We no longer need to be tethered to a desktop computer in order to use the internet to interact with the world around us. When you see something that you want information about, you no longer have to make a mental note to look it up later on Google. You can simply point your smartphone at the object and obtain the desired information without typing or speaking. In essence, the QR code has become the shortest distance between curiosity and information retrieval.

The beauty of QR codes is that they are an open-source and freely licensed standard. They cost nothing additional to add to printed materials and can be scanned by free readers on all smartphones and even some feature phones.

Old habits die hard, so it will take some time for people to get used to engaging the real world with their phone, but the unique look of a QR code, a strong call to action, and valuable rewards will help further their surging popularity. The ability to measure click-through rates on real world items, while capturing temporal, geographic and demographic data will make QR codes a favorite among advertisers.

Meanwhile, here is what businesses, institutions and individuals can do to make QR codes an effective part of their marketing arsenal.

1. Optimize for Mobile

Advertisers who embed desktop URLs in a QR code are missing the point of real-to-mobile interactivity. People interact with their mobile devices with significantly shorter attention spans than they do on their desktops. Once a QR code is scanned, the resulting view should be thumb-interactive, easy to read, and purpose-driven.

2. There Must Be A Payoff

A QR code is like a scratch-off card — people have to apply some effort to engage, so the payoff better be worth it. Content emanating from a QR code needs to be useful or an easy redemption of an exclusive reward.

The use of QR codes on the Jimmy Fallon show was moderately effective in that the QR code led to a mobile-friendly music video featuring Tyler, the Creator, who was performing that night. However, viewers were already watching the band perform on TV. Did they need to see it on their phone at that moment as well? What if, upon scanning the QR code, a page was displayed asking viewers to download the artist’s single for a 50% off flash sale, with single-click purchasing ability through iTunes or Amazon MP3?

Other QR code applications, such as HBO’s recent campaign for Boardwalk Empire this past September, have gone further by offering exclusive content and rewards for those willing to scan. In this case, the QR code connected to a password to enter a themed “speakeasy” event. Even Starbucks is on board with a QR-linked mobile payment system that, with a quick scan, serves up convenience along with your morning coffee.

3. Be Patient and Stick With It

Given our late adopter culture, tech trends should be expected to take a while here in the U.S. CDs were popular in Asia long before they made a dent in America. The same was true of DVDs, mobile phones, and now QR codes. Given this predisposition, the only way forward for any new technology is to be relentless in providing inherent value and easy uptake. By experimenting with QR codes early, advertisers can become adept at engaging with users on a mobile basis, so that when QR codes do hit the mainstream, they will be ready.

The Tipping Point

If the volume of inquiries at my own company is any indication, it appears to me that QR codes are very steadily percolating up into the mainstream. I think there will come a day when URLs will be replaced by QRLs. Just as consumers were wary of e-commerce in the mid-’90s, so too are they now taking their first inevitable baby steps towards m-commerce.

I believe the tipping moment will occur as a result of a major media event, such as QR codes serving as an alternative to texting in your American Idol vote or QR codes being used regularly by a major retail brand such as Costco or McDonald’s. Those advertising icons are also pragmatic and they, along with us, will be watching for that magical moment of impact.

More Business Resources from Mashable:

- HOW TO: Grow Your Sales and Revenue Using 2D Codes
- 2D Codes: The 10 Commandments for Marketers
- How The iPad Is Helping Businesses Go Green
- HOW TO: Jump-Start Your Career by Becoming an Online Influencer
- 4 Small Business Mobile Predictions for 2011

Image courtesy of Flickr, Projeto Sticker Map

Wednesday, March 9, 2011

Security Plugins for WordPress

Today we will talk about WordPress security which is very important topic for all whose blog has ever been hacked. Below you’ll find list of useful plugins that will help you to protect your blog from external intervention that may bring you some moral and financial damage. Of course these plugins can’t guarantee you 100% protection and maybe you’ll be lucky not to face with these problems but you know that there is nothing like being on the safe side. Please be attentive and carefully read information about each plugin to be sure that it will be compatible with your WordPress version. Now I want to wish you good luck and don’t forget about protection.

1. Secure WordPress

This multi-functional plugin offers a set of useful features including such features as removing plugin-updates and theme-updates for non-admins, hiding Wordpress version in the dashboard for non-admins, removing error information (when you’ve entered wrong password at the login page) and many more.

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2. WP Security Scan

Wonderful monitoring tool that scans your Wordpress installation and suggests your some possible ways to improve the security. This plugin would help you to make your passwords being more secure, to hide Wordpress version at the front-end, to manage file permissions and so on.

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3. Admin SSL

Just click to enable SSL at the plugin page and your login page, admin area, posts, pages will be secured by Private or Shared SSL. This plugin is compatible with WordPress 2.7 and we are waiting that soon it will be updated to 3.0 version.

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4. WordPress AntiVirus

WordPress AntiVirus protects your blog from viruses, worms and malware that could harm your website. This plugin monitors your files and gives you a warning about possible attacks.

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5. TAC (Theme Authenticity Checker)

Theme Authenticity Checker is very useful tool that will scan all files of the themes that are installed at your blog and lets you know if there is any malicious or unwanted code hidden. This will help you to avoid some non-wanted advertising from your page, but before removing anything from your theme’s source files – contact theme provider to know more about this code or script.

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6. CHAP Secure Login

While we are talking about security of your password it is very important to be protected while using some unsecure connection channels. CHAP plugin will encript your password right after you’ll activate the plugin from admin panel. The next time you login, your password will be secured.

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7. WordPress Database Backup

This plugin creates backups of your core WordPress tables and helps you to restore your databases in case your blog has been hacked by bad guys. Requires WordPress 2.0.3 or newer version.

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8. Login LockDown

Login LockDown records IP adress, time-stamp of every failed login attempt to your blog. This plugin can turn off login function due a certain number of failed logins to protect password from being discovered. You can set many useful options for this plugin manually from the admin panel.

 

Written by Edward Korcheg

 

 

 

 

Tuesday, March 8, 2011

Foursquare 3.0 Has Arrived: Here’s What’s New

Foursquare, the location-based mobile game startup that pioneered the checkin, will introduce version 3.0 Tuesday evening. The new release turns on the power of every checkin accumulated over the course of its two-year history and transforms that data into recommendations.

“Our theme internally has always been that every checkin counts,” says co-founder and CEO Dennis Crowley, who speaks of version 3.0 as the materialization of that philosophy.

New Recommendation Engine

The Foursquare user will immediately begin to see the value of the checkin in the new Explore tab. The Explore tab, which sits where the Tips tab once was, now serves as the meat of the application. Here, users can query for recommendations or dive into food, coffee, nightlife, shops and arts and entertainment recommendations served up by Foursquare and ranked by what’s most interesting to the user.

Crowley explains that recommendations are similar to Amazon or Netflix recommendations, but made for the real world. He compares the recommendation engine to a recycling center that makes old data new again. “We’re recycling data; so [the engine] spits back things that are tailored to what you’re doing.”

Let us know what you think.