A lot of businesses slow down during the summer months, and with gas prices skyrocketing and triggering other price increases, this summer might be worse than most. If your business is one that does better when the temps are lower, don’t let it ruin your summer. Take advantage of the slow time and get your business in an even better position for when things pick up. Here are seven things you can do that will have a long term impact on your business and give you something positive to work on while growth is slow:
1. Spring Cleaning – A cluttered office, warehouse, or any work area can be an energy drainer and can zap creativity and positive vibes. Take some time to do some spring cleaning. Get rid of anything you don’t need; clear out your files as much as you can; organize your backroom; scrub the bathroom! Anything you can do to improve the work atmosphere, whether you have a retail store or work from home, will help you work better.2. Take Time for Planning – Although it’s great for your business to be busy, it can sometimes mean you have to sacrifice the time you’d like to take to plan for the future. During slower times, take some time each day – or take several days – to do nothing but look at your current processes and brainstorm for future growth opportunities. The planning you do during this time can make a big difference in your business when the cash starts rolling in.3. Write Blog Posts – You are blogging, right? Whether you need to get started blogging or have been writing articles on a regular basis, slow times are great for getting ahead. Having extra posts on hand will give you breathing room on those days when you’re overly busy. You could also consider writing some guest posts for other blogs in your industry. This is a great way to boost your exposure and credibility.4. Get in Touch with Contacts – During hectic times, it’s easy to lose touch with colleagues, mentors, and other important contacts. Let them know you’re still alive and kicking by reaching out while you have some time. Just this simple act can be energizing and even give you some great ideas for items 2 and 3 above.5. Refresh Your Website – When was the last time you went through your site and tested links, updated general information, and thought about ways to make it more functional or more attractive? When you have extra time, make sure your website is up to date and representing your brand well.6. Review Your Marketing – Marketing is an important key to success for most businesses. During slower times, go through your marketing material and give it a facelift. Review how you’ve been executing your marketing plan to see what’s working and what needs to be changed. Marketing is not a “set it and forget it” process. The fresher and more relevant it is, the more effective it will be.7. TLC for Your Computers – This suggestion isn’t the most exciting one of the bunch, but it can be very important. Take some time to defrag, disc clean, update, and backup your computers. The time you spend now can save you a lot of time and headaches when you’re in the middle of your busy season!A summer slowdown doesn’t have to be a downer. Take full advantage of quieter times by looking at it as an opportunity to give your business some needed care and attention.by Matthew Toren
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